Location: Stratford, London

Occupation: Freelance Graphic Designer 

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Marcus is an outgoing, intelligent, and focused individual. He works long hours and enjoys spending time with friends - Marcus also cares what his friends think of him and is interested in tennis, photography, and fashion. 

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Marcus struggles with understanding the price point of sustainable fashion but wants to make more ethical purchasing decisions due to his guilty conscience and pressure from friends. Presenting Marcus with information visually will help him understand and keep him engaged. 

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