Content Calendar
Creating a content calendar is important to maximise the engagement of each social post/content, this allows me to identify the best time to post and which customer is being targeted to ensure in it is equal. This also helps to ensure the aesthetic of the content it right for the brand and looks good alongside other content.
Fixed Weekly Plan
The fixed weekly plan puts in place a strategy that can be followed week to week, this helps to stay consistent and means the content can be made in a timely manner. The columns C1, C2, and C3 represent our identified customers - this helps to target them more equally when creating content.
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Underneath you can also see the best time to post on different socials - this will be adjusted as engagement on each platform grows. According to Hootsuite these are the best times on average across the platforms, so are a good place to start.
Content Calendar
This content calendar is more visual and includes the caption and hashtags that will be used when posted. This enables you to ensure your content fits your branding and is not over powered with text based posts.
When making my content, questions and CTA's were included where possible to drive engagement. This weeks content targets my second customer, Sadie Knight most.
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All the content created is minimalistic which allows the brands to speak for themselves - this approach is also in hope of reaching a wider audience and presenting them with information that is shareable and easily understood.
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Click here to view the content and excel documents.
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